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Don't risk the flu and RSV vaccine stakeholder toolkit

The flu can be serious, especially for children. Everyone 6 months and older is recommended to get the annual flu vaccine.

Babies and toddlers need special protection from the flu, and the vaccine is just as important as other routine childhood vaccines. It helps protect them from the most common flu strains.

The vaccine protects you, your family, and the community. It also helps reduce the risk of severe illnesses and flu related complications. The vaccine is free for eligible priority groups.

What you can do to help

You can help by:

  • Sharing the materials from this toolkit with your community via social media and digital platforms
  • Printing and displaying posters in this toolkit at your local health service, clinic, community centre, place of work or community recreational spaces
  • Promote the campaign message in your newsletter or on hold messaging.
  • Directing people to the Better Health Channel Don't risk the flu campaign page for current information and updates.
  • Keeping up to date with latest influenza vaccination information by monitoring Seasonal influenza vaccine.

Don't risk the flu and RSV vaccine stakeholder toolkit

This communications toolkit is for healthcare services and community organisations to use throughout the winter season. The materials encourage uptake of both the flu (influenza) vaccination and the RSV maternal vaccine.

Note - this has been updated on 23 May with translated social media tiles for the Don't risk the flu campaign (page 10).

Don't risk the flu and RSV vaccine stakeholder toolkit
PDF 1.02 MB
Updated 27 May 2025
(opens in a new window)


In the toolkit, you'll find the following resources:

Section 1: Influenza (flu)

  • General key messages
  • Don’t risk the flu campaign overview
  • Don’t risk the flu campaign assets (posters, social tiles and translated factsheets)

Section 2: Respiratory syncytial virus (RSV) maternal vaccine

  • RSV maternal vaccine key messages
  • RSV maternal vaccine assets (posters, social tiles and factsheets)

Section 3: Vaccination myth and facts

  • 'Get the facts about vaccines' factsheet.

Updated